No matter your opinion on AI, this technology is already deeply integrated into daily life through voice assistants, chatbots, and personalized recommendation algorithms. But what about its use in business ? According to a 2023 study by France Travail, “35% of French companies already use or are implementing artificial intelligence.” Today, AI applications are vast, and understanding its true added value, especially within companies, can be challenging. However, this article reveals the positive impact and opportunities AI offers workplace—provided it is used effectively.
The term Artificial Intelligence (or AI) has been defined by the European Parliament as a set of tools used by a machine with the aim of “reproducing human-related behaviors, such as reasoning, planning and creativity”. The concept of artificial intelligence was born in 1956, with the aim of reproducing human intelligence in machines.
AI is therefore a program designed to imitate human intelligence by means of computational algorithms. This technology can process an insane amount of data using well-defined algorithms. Its scope of application is quite broad. Companies from a wide range of sectors can make use of AI : Netflix, a film and series streaming platform, uses it to make personalized suggestions to its members, while Tesla, a manufacturer of electric vehicles, uses AI to develop autonomous driving systems.
Today, AI is at the service of technology, invading both our personal and professional lives. Whether it’s analyzing data (anti-spam detection for Gmail or Outlook, for example), understanding and processing human language (machine translation tools like Google Translate) or visualizing and interpreting the world around us (filters on social networks, facial recognition to secure your smartphone…), this is the multidimensional world of AI.
Generative AI is also a growing technology that can be used in all sectors. For companies, this tool can enable them to gain in productivity and efficiency.
According to a 2023 McKinsey study, generative AI can be employed in a company’s support and operational functions. But how can you make the best use of AI in your company ? Are there any risks involved in developing AI in a company ?
According to a survey carried out in May 2023 by the BVA institute at the request of France Employ, AI is judged as a solution offering strong productivity and performance levers within companies. Managers are quite satisfied with the use of AI in their companies, since they notice an improvement in their employees’ performance, an increase in their working conditions, a reduction in the risk of error…
Similarly, the Ministry of Labor published the Labor IA survey conducted in March 2023, where 96% of companies that use AI on a daily basis feel that it has had a very positive or rather positive impact on their work.
However, the use of AI in business presents some risks if users are poorly trained in its use. Indeed, AIs can be biased, which is why it’s important to maintain control. On this subject, the CNIL (National commission of informatic and liberties) calls for humans to monitor the achievements of AIs, in its report on the ethical challenges of artificial intelligence. Extreme caution is called for in the use of data generated by AIs, as they can be false, since the algorithms obtain information from so-called training data.
Similarly, data protection is a point of vigilance when using AIs. Under the RGPD (General Data Protection Regulation), every company must keep users informed about the collection, processing and storage of their data.
Generally speaking, integrating AI into your business presents real opportunities. Thanks to this tool, it is possible to develop innovative solutions to improve your efficiency, reduce costs and optimize your processes.
AI brings real added value to many areas of business. For example: in the financial sector, AI can be used to conduct predictive market research, as well as to detect fraud rapidly. Société Générale has equipped itself with AI to combat transaction fraud in real time.
In the e-commerce sector, artificial intelligence is used to offer personalized suggestions to customers, and to develop chatbots or virtual assistants to improve customer relations. In logistics, AI can help lower transport costs by optimizing routes or ensuring proper inventory management. Carrefour has developed an artificial intelligence system to perfect its inventory management (market trends, sales data, limiting out-of-stocks and wastage).
Are you convinced of the benefits of AI within your organization? Teams Connect gives you all the advice you need to facilitate the integration of AI into your company and effectively train your employees, thanks in particular to the training courses set up by the State, or Teams Building for learning in a fun way.
As with any transformation, it’s essential to define your objectives and the support you’ll be providing, and to anticipate any possible reluctance to integrate AI into your company.
Upstream of AI integration, here are the elements to define :
Depending on your project, there are ready-to-use solutions for integrating AI into your business. If you want to easily create content to communicate with your target clientele, ChatGPT is a good generative AI tool. To create visuals from a precise description, Midjourney will be your best friend. Similarly, if you need to create your own website for your business, Ugo will take care of everything in just a few clicks.
For optimal use of AI in business, it’s a good idea to train your staff.
Free training courses are available to help you get the most out of these tools. Your local CCI can advise you.
What’s more, as part of the IA Booster France 2030 program, webinars are organized to encourage the adoption of artificial intelligence by SMEs and ETIs and to understand its benefits.
And let’s not forget France Num’s special AI training courses, designed to help each user handle this tool according to his or her needs. Have fun learning about AI with Teams Connect activities
To best support your employees in this change, have you thought about training them in a totally fun way? That’s what Teams Connect has to offer, with two unique team-building activities.
Set off on a comic-book adventure with your employees, during a creative and unique moment, to GPT and Midjourney chat tools, or in music, where Suno and ChatGPT tools take center stage. Your employees will gain a better understanding of how AI works and what it’s all about.