Change management in business: how to support your teams with gamification ?

The world of work, which is characterized by its mutability, is constantly changing. Changes in practices, skills, market needs or the need to rethink the company’s activities are all mutations that must be undertaken. How to approach the necessary change phases ? This is the context in which change management or change management is used. Change management aims to support the company’s transformations in an optimal way. And among the tools and techniques available to you to facilitate processes, we decided to talk to you today about gamification and its use to drive change effectively.

What is change management in the company ?

Change management therefore encompasses all the actions that accompany any plan to restructure a company. These transformation projects, which can affect all spheres, therefore create a break between the old and the new organization. But change is also often resistance to change. Change management intervenes, among other things, on this sensitive issue. The efficient change management methodology allows for understanding of new rules, their necessity and their adherence by employees.

So how to support your employees in the face of change? We will not detail here the different tools facilitating change management, but only one: gamification and the relevant link between the two concepts.

Why integrate gamification into your Change Management ?

Change management is not simply a matter of implementing new strategies or technologies. It is also a question of managing the human teams impacted by these transformations.

For many years, gamification has convinced business leaders and managers. Focused on employees, team building activities have been part of the managerial strategies of most companies since the 1980s and:

  • Place the human at the centre of change ;
  • Bring gamification where subjects can be boring or anxiogenic

Key tool to effectively support your teams through these transition periods, the use of team cohesion activities will therefore facilitate :

  • Effective communication of changes

It is imperative to define the nature of the changes to come, but also their impact on the personal level. This is to remove any apprehensions that may exist and to encourage the involvement of the employees concerned in the transformation process.

  • Reduced resistance to change

Similarly, the use of games can help to identify resistance to change among your employees. The informal time offered in the form of a Team Building promotes communication and uninhibited exchanges. What to work already some of these resistances and positively engage your transformation process.

  • A co-construction of transformation

Play creates a sense of belonging that is much more important than training. Sharing the challenges of transformation and discussing them in groups facilitates the participation of those concerned. Often more creative, your employees will also find more meaning in the actions that concern them.

  • Optimal integration and adherence to change management

Positive gamification the discovery and integration of changes within the team and for each individual employee. It boosts the transmission and storage of content, making the experience more engaging.

What are the gamification activities to accompany change management?

Again, we will save you long speeches and prefer to get down to the nitty-gritty. We have many animation techniques and different team building activities. Your goal: drive change in engagement. To do this, think:

You will understand that change management is based on your ability to inspire and mobilize your teams around a common vision. By taking a transparent and collaborative approach, you can transform periods of change into opportunities for growth and development for your organization and employees. And to help you, nothing better than the GAME!

Discover our team-building activities